e-commerce Website Design
Develop website content
Develop the website content
Use the words your
visitors can understand
Develop the content in such a way that your
visitors can feel comfortable whilst reading it. Use easily understood words and
expressions. Your visitors want to understand what they are reading. If not ,
they will leave your website and probably won’t come back.Keep the text brief
and easy to understand for your potential
visitors. Make your visitors
comfortable on your website. They should not only find what they are looking
for, but also they MUST understand all you are saying.
Name the
sections and blocks and use the words the visitors will expect to find on your
website
Think about the keywords your visitors could use to find your
site. They should be as specific as possible. Use just
single words, catchphrases or short sentences to name each section and block.
Then you may extend it with content.Note that most of your visitors will only
visit your website searching for particular information. Most of them
certainly won’t read it from the beginning to the end.
Use the
hierarchy
Prioritize the information. Place what is the most important
and what should be highlighted first, and then follow it with additional
subsidiary information. Put sections in order. If the information you have on a
certain topic is too long for a single page , divide it into two separate
sections on different pages. Don’t make your visitors scroll down
for information. Give them possibility for a quick
overview of what the page has to offer in terms of
both, the content (what I can find here) and features (what I can do here).If
needs to entice the visitor with the promise of “good stuff” inside.Clearly show
the visitors where they are. Potentially , the following Issues might confuse
your visitors : What site is this ? What page am I on? What are the major
sections of the site? What are my options at this level (sections and
subsections of the page) ? Where am I in the scheme of things? Name each page at
your website.Design an intuitive structure of the website, so that your visitors
feel comfortable and don’t have to think what to do
next. Make your visitors browse the information and move forward through
it.
Inform your visitors what they will find on the
website
Promote the content with spotlights the newest, most popular
pieces of content on the first page.Encourage exploration of additional sections
of the site and get visitors to try out the features , such as the discussion
forum, filling in the survey or subscribing to the email newsletter. For
example, offering something free if they sign up for your newsletter.Let the
visitors register if the site uses registration . The home page needs a link for
new users to register and for old users to sign in, as well as to provide
the way to let them Know whether they are signed in.
The navigation
through your website must be intuitive. Your Visitors should just click once in
order to find what they want. Don’t make them confused.Omit redundant words
Redundant words make useful information less visible. Ruthlessly cut “spare”
words to make the useful content (and site-specific
keywords) more prominent. It makes the Pages shorter, and therefore allows
users to see more of each page at a glance without scrolling.
Avoid too much noise
on the website
People don’t like it when the site is too “clever”, with too
much animation and distracting effects.Your professional looking website should
have:
Clear structure
Clear content
Subdued colors
No more
than three different fonts.
You cannot be offensive in what you are
saying.Make sure you don’t use “over the top” methods to attract visitors.In
doing so you will achieve the opposite effect from the on you want . Use
carefully chosen muted color schemes that will create the impression you are
reliable and professional in everything you do.
