e-commerce Website Design
Choosing the topic
Choose the topic for your website
Whatever you can
think of could be a good topic for a website.
Whether it is about :
- your
home town
-
the poetry
you like to read
- the services you provide running your company
business
-
a hobby you
have,
- or your favorite hamster.
Anything you want to share with other
Internet users is a good topic for your website.Anything you choose as a topic
for your website may give you great satisfaction . It can also make you
some extra cash !
Grace, a graphic designer, started with placing some of her
work on her new website.At first, Grace thought the site would be just to
present her new work to the friends all over the world.She never
anticipated that she might post other people’s work in the future. As time
passed, the website grew and she kept attracting more visitors. Grace started
placing additional information about other graphic designers, along with
some tips on what makes good graphics. There were reproductions of other
artists, who wanted to post their works , too. The website was easily found with
Google and the more people visited it the more questions she received to her
mailbox. She decided to extend the website with a forum, so that people could
post comments.After a year or so, Grace decided to widen her range of interests
in the Internet and wrote a small cat fun book.On the website, she had a free
sign-up form which allowed the visitor to read the first chapter of
her e-book. All they had to do was enter their name, email address and
click on the Sign Up button, and they’d get the first chapter
of her book in a few seconds. Only about 3 in every 100 visitors bought
her e-book, but at this stage she already had thousands of visitors per
month.Next month, she is extending her website with a small online shop. She
will offer posters with her works.You can bet she will succeed, because
she has a constantly growing group of targeted
visitors, other cat lovers, and knows how to make them interested in
what she writes about. She is devoted to the subject and wants to share
the information with others.Yours website will succeed, no matter
what subject you choose, if only you know who your visitors are and you
have something interesting to say.You need to choose the topic with which you
are familiar with, and on which you want to share the information with
others.Name the topic and write it down on a sheet of paper.Who your visitors
will be Now , think of who you want to attract with your topic.Write down
who your prospective visitors would be. Each group of people will be attracted
with different things and details.You need to decide on what you want to say at
your website, but only when you know who will visit it.Let ‘s
suppose that you want to have a website with stories and legends for
kindergarten children.This subject might be good for various groups of visitors,
such as:
- the kids themselves, young Internet users, who learn
to read
- their parents
- psychologists ,
or
- kindergarten teachers.
Please
note that even though the stories are the same, you would present them in
a different way if a website was for kids or for teachers.You would use
different colors, font sizes or illustrations. Teachers would probably look for
some methodical methodical suggestions as parents.Think of group of
people to whom your website will be addressed.Design the site with them in mind
and not necessarily to your own personal taste.Only those who are interested in
what you have to say will browse your website, spend some time on it and
come back later on.A bored visitor is a waste of your time and money. If
you didn’t grab the attention of a visitor , they would leave your
site, never to return.While designing your website, constantly bear in mind your
ideal visitor. Design your website in such a way a targeted visitor will
find the exact information they may look for. Make sure this
information will interest them.What will attract your visitors
This
depends on who they are.If your website is for children , you will use different
vocabulary than for adults.Let’s suppose we want to make a site about combating
nail biting. First of all - does we know who the website might be
addressed to ? Will it be for psychologists, over carrying parents, or to
biters themselves? Each group would look for a different content about this
subject.Please note that every subject can be interesting. Every subject is good
for a website and every subject may give you profits, but not all the
subjects would attract the visitors you are looking for.Suppose you are a cat
lover and you want to create a website about the cats, you can
make money with your website. It doesn’t matter if your want to build a website
for your company ,sell products or present information about cats you can
gather visitors and earn money online.
Choose a topic you are familiar
with
It is essential you know something of the subject you select
for your website , otherwise visitors will be disappointed. Respect
your visitors. Always provide them with the accurate
information.Organize your website. You will need to carefully design the
architecture of your website, i.e. divide the content into different
categories, so that your visitors can browse the site easily and
intuitively.Choose the topic that will attract your targeted visitors for
three reasons. Firstly, you want to attract a particular group
of
people ; secondly, you want them to stay on the website
and,
thirdly, deep returning.Think about the people the website is
designed to attract and this will help indicate the information it should
contain and how it should look.
State your website’s mission
Write down who you
are, what goals you want to achieve.State how you want your goals to be
achieved.
Set out what your attitudes are.State who this website is addressed
to.
