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Business Card Etiquette In A Cultural Context
By Cathy Wellings
Exchanging Business Cards
Communication with others in the line of business is integral to achieving any measure of success in a venture. Business cards are given in the course of formal introductions or at business meetings. Your card should have all the information about you such as your name, title, company name and contact information, especially the business address, facsimile number, telephone number and email address.
Your company might be on the threshold of an expansion drive or just a small player in the market, but a well designed business card may project a professional and impressive image about you. There are certain formalities that relate to business cards, from printing them to the manner of their presentation. While business cards printed solely in English are quite acceptable in countries such as Germany, the Chinese are very particular about their preference for bilingual cards with an obligatory Chinese translation of the details on one side of the card.
Business Cards in Singapore
Many business people in Singapore are not really as westernised as they may appear at first glance. The underlying Asian culture surfaces in many situations. The people of Singapore are extremely courteous and expect the same of others. Business cards are an essential part of the negotiation process in business in Singapore, just as elsewhere. The following are some general guidelines relating to business cards and the introduction process as it exists in Singapore:-
•Never introduce yourself but wait to be introduced by other people.
•Business cards are exchanged during meetings and are handled with due courtesy but without the formal procedure that the Japanese follow.
•Business cards are exchanged using both hands.
•Present one card to each person rather than offering one for an entire group.
•If you have dealings with conservative Chinese people, make sure the cards are printed in English on one side and in Chinese on the other. The Chinese side has simplified characters as used in the People’s Republic of China rather than the classical characters such as those used in Taiwan and Hong Kong.
•The recipient is expected to take some time to read through the details on the card before it is put away in a card case.
•Treat the card you receive with due regard in much the same way that you treat the person.
•Your business card should be maintained in good condition.
Business Cards in India
Although Indians appear to be very conservative, they do not follow elaborate procedures in regard to business card exchange in contrast to the Chinese:-
•Business cards are exchanged at any time after the initial introductions are done with
•It is customary to mention your university degree (if any) on your business cards.
•Cards are proffered and received with the right hand.
•English is the language in use in the business community, so there is no need for a Hindi version of the card.
•The card may be held out in a manner that makes it convenient for the recipient to read the card.
•Make sure that you have an adequate supply of cards for distribution to all those present at the meeting.
Business Cards Etiquette
The following are some general guidelines relating to business cards:
•A business card should be printed on card of high quality
•The normal size of a business card measures 3 1/2 inches by 2 inches. The font size can be around 8-10 point for your name and organisation’s name, and 7-8 point for the address and other information
•Use the standard size of business card, because if your card is too large to fit into your wallet
or card holder, it may be discarded or left inside a drawer to go unnoticed
•The business card must provide the requisite information about you, including your name, the name of the organisation, the address and your contact information
•The card must always be given and received with the right hand
•The card should be clean and it should be kept in a holder for easy accessibility
•The words on the card should have clear fonts, making them visible and easy for the recipient to read.
•Bi-lingual cards may be in vogue in South East Asian countries like Japan or China, but cards printed in English alone are widely accepted in most other countries.
Conclusion
The etiquette or manner in which to treat business cards varies from one country to another. An awareness of the local customs in respect of business card etiquette may give you an edge over the competition in today’s global marketplace. The business card is a powerful tool to convey your business identity, and if given and received with due regard to the appropriate conventions can assist in establishing and building those all essential business relationships. Article Source: http://www.ArticleJoe.com Cathy Wellings is the Culture and Communication Manager at Communicaid. Communicaid is a Culture and Communication Skills Consultancy and a global leader in the design and delivery of Cross Cultural Training
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